BPS house paint.
This is a trade catalogue for BPS house paint, issued in 1930 by the Patterson-Sargent Co. for painters, dealers and homeowners choosing exterior colours. Its pages are swatch charts, each rectangle of colour labelled with a product number and the tints that mix into it, set against a plain cream paper and a boxed Art Deco style header. A designer could take from it a tidy system of flat colour blocks with numbered labels, a muted palette of olive, cream, tan, slate and chocolate, and a restrained header lettering.
