Calcimo: a sanitary calcimine, ready to use after the addition of cold water.
This is a trade catalogue issued by Montgomery Ward & Co. of Chicago in 1910, offering Calcimo, a powdered calcimine wall paint for trade and household buyers. The pictures are mostly lettering: a shop-style label with a curled cartouche and a decorative display word set in cream letters on ruled black stripes, which suggests how to frame a product name with ornamental banding.
