Scientific American, Vol. 92, No. 2 (1905)
Scientific American volume 92, number 2 from 1905, a weekly American technology and science magazine that carried a large run of trade advertisements for consumers and tradesmen. The pictures are dense newspaper-style advertising pages: a pocket watch balanced on scales, a Packard motor car, a Montgomery Ward catalogue block, a National Model C automobile, and a Smith Premier typewriter, all in heavy black-and-white engraved type. A designer might take the compact mix of display lettering, boxed panels, and small woodcut-style product drawings as a model for early twentieth-century advertising layout.
