Solving the problem of finishing cement walls.
This is a 1915 trade booklet from Pratt & Lambert Inc., a paint maker, addressed to builders and architects, about finishing cement walls with its Vitralite cement coating. The pictures are rotated scans of Detroit commercial and hospital buildings, a decorators' office page, and factory interiors with a testimonial letter, showing the concrete facades the coating was meant to protect. A designer could take from them the plain grid of multi-storey window bays and the bare grey concrete surfaces of early twentieth-century industrial architecture.
