The Dutch boy painter
A trade catalogue published by the National Lead Company in 1923 for painters and building trades, promoting its Dutch Boy paint and varnish products. The pictures are black-and-white photographs of commercial, civic and institutional buildings, several with painted exteriors, showing how large façades with repeated window grids and cornices read on the page. A designer might take from them the rhythm of regular window bays, decorative cornice lines and the plain, documentary photographic style of early twentieth-century industrial advertising.
