Truscon stone tex, a protective coating made especially for damproofing and beautifying concrete, stucco, brick and masonry exterior walls.
This is a 1926 trade catalogue from Truscon Laboratories, a paint and coatings maker, promoting Truscon Stone Tex, a waterproofing coating for concrete, stucco, brick and masonry walls aimed at builders and architects. Its pictures are halftone photographs and drawings of finished commercial and industrial buildings, including a multistory school-like block, a corner store with arched upper windows, a flat-roofed garage with parked cars, and a three-storey office with a painted sign, showing how the coated facades look in practice with their ordered window bays and plain masonry surfaces that a designer could borrow for period architectural rendering.
