The better way in the retail clothing business
The Better Way in the Retail Clothing Business is a 1915 sales booklet from the Royal Tailors of Chicago, aimed at retail clothiers who sold made-to-measure suits. Its pictures are advertising posters and fashion plates showing tailored men's suits, a Royal factory building, and a slogan-driven campaign in a stylised early-twentieth-century manner. A designer might take the bold lettering over illustrated scenes, the blocky factory architecture, and the period tailoring silhouettes.
