Card essays
Card essays is an 1884 American book on card games, published in New York by J. W. Lovell Company and written under the name Cavendish, here apparently carrying advertisements for patent medicines and household products. Its three pictures are small period trade-mark devices: a triangle enclosing a thistle inside a crested shield reading carbolic acid soaps, a bull's head wreathed in leaves beside vertical type, and an oval heart-shaped emblem with a sunburst border above the words James Pyle's Pearline. A designer might take from them the dense, heraldic typographic style of nineteenth-century trade marks, with radiating rays, wreaths, and bold capitals.


