Evercote brand paints.
A 1916 trade catalogue for Evercote brand paints, varnishes and barn paint issued by Charles William Stores of New York to sell painting materials to householders and farmers. Its pages are advertising layouts with product labels, can illustrations and cartoon-style panels showing a barn weathering under rain, snow and sun, plus a man on a roof and a painter at work. A designer might take the bold banner lettering, the boxed label typography and the simple line-drawn panel sequences as period advertising devices.
