Handelsmarken und Fabrikzeichen, von Carl Ernst Hinkefuss und Wilhelm H. Deffke
A 1917 German catalogue of trademarks and factory marks by Carl Ernst Hinkefuss and Wilhelm H. Deffke, published by Wilhelmwerk in Charlottenburg for businesses and designers. Its pictures are bold, flat black geometric marks on pale grounds, built from blocky stepped, chevron and cross shapes, with one emblem enclosing a winged bird within a circle. A designer might take from them a stripped-down, modular approach to logo construction using strong silhouettes and simple repeated geometry.
