Sealtop : a liquid roofing
A 1929 trade advertisement or leaflet for Sealtop, a liquid asbestos roofing paint made by the Fulton Paint Co. of Cleveland, Ohio, aimed at property owners wanting to reroof. The pictures are bold black slab serif headlines on cream paper, with a guarantee panel and a covering capacity table, and a designer might take the heavy display lettering and boxed text layout as a model for hard-hitting product type.
