The wheel
The Wheel is a late nineteenth-century American periodical about bicycling, published in New York by F. Jenkins in 1880 for riders and cycle trade readers. Its pages mix masthead lettering, advertisements for the Duryea saddle, cycle outfitters and bicycle dealers, and a small silhouette of two cyclists beside a poem by S. Conant Foster. A designer could draw on its dense Victorian type set against ornate banners and heavy, rule-bordered ad blocks.
