The wheel
The Wheel is a late nineteenth-century American periodical about bicycling, published in New York by F. Jenkins in 1880 for riders and prospective buyers. Its pages are advertisements and notices: a masthead for the magazine, a Lamson cyclometer ad, and a Columbia bicycles and tricycles ad with bold display lettering. A designer could draw on the heavy Victorian display type, ornamental banner ribbons, and dense small-print ad layouts.
